NOVA, right on this page
The chat in the corner is an agent built by our company, not a purchased service, and appears across this website. Ask it about one of your processes and see how it responds and when it prefers to hand the case to a person.
About us
Who leads this company, and how to verify it.
Optimatiza is a business automation and AI agent consultancy founded in El Salvador. It is led by Humberto Henríquez. This page presents his experience, education, and systems you can see working right now, with evidence you can review yourself.
Who leads the company
Humberto Henríquez, founder and director
You discuss, design, and review with the person leading implementation. One technical lead stays involved from the first conversation through delivery.
Humberto Henríquez
Founder and director
San Salvador, El Salvador. We work with organizations in Latin America and the United States.
- Leads every project's architecture. Defines which systems participate, what is automated, and who approves what before writing the first line of code.
- Stays involved in operations. The same technical judgment behind the design guides our response when the solution behaves differently in production.
- Works with tools we can support. Power Platform, Microsoft 365, SQL, n8n, RPA, and APIs: familiar tools your team can audit and maintain.
What you won't find here: we do not publish client logos, testimonials, or project figures you cannot verify independently. We invite you to judge us by evidence you can review on this page.
Academic qualifications
Engineering, data, and technology
The academic foundation supporting our data, automation, and engineering practices.
Master's degreeData Science
Master's degreeBusiness Intelligence
Postgraduate qualificationBlockchain
EngineeringSystems
Visible evidence
Three things you can see working today
The most honest way to show our work is to let you use what we have built for ourselves.
Capturista Digital, recorded
Our own system: a photographed invoice is entered in a spreadsheet in about 4 seconds, measured from an uncut recording. We built and measured it ourselves; watch and draw your own conclusions.
Watch the recordingA content factory that publishes automatically
Our daily social media posts are generated and published by our own system, from start to finish, on LinkedIn, Facebook, and Instagram. Visit the profiles and check the dates: consistency is the evidence.
Visit @optimatizaHow we work
How we approach every project
- The actual process comes first. Including its exceptions, before proposing technology.
- Written architecture. Which systems participate and who approves what.
- Security by design. Minimum permissions, managed credentials, and auditing.
- Documentation you receive. Manuals and diagrams stay with your team.
- Support after delivery. Monitoring and improvements for the solutions already running.
We select the tool after understanding the process: Power Platform, Microsoft 365, SQL, n8n, RPA, and APIs. Explore our approach
What we do
One team, three layers of work
First the process, then the data, then the agents. All three layers follow the same engineering standard, and each has a page detailing its scope.
Layer 1 · The process
Business automation
End-to-end processes and connected systems: data is recorded once and the workflow moves forward without manual entry. Explore the practice
Layer 2 · The data
Data & Business Intelligence
Automatically updated metrics and one consistent set of numbers to guide decisions. Explore the practice
Layer 3 · The agents
AI agents
They assist and resolve requests using authorized information and human oversight, built on organized processes and data. Explore the practice
Our operational controls are published: Security and governance · Responsible AI
Next step
Put our working approach to the test with a real process
Contact our company leadership directly on WhatsApp at +503 7192 8070, or give us the context through the form. We respond during business hours in El Salvador. The initial conversation is free and carries no obligation.